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A2P Campaign

How Do You Register Your Brand for A2P Messaging?

Submit your business details to register and verify your brand before creating A2P SMS campaigns

Written By Maruf Ansari

Last updated About 2 hours ago

Register your brand once so carriers recognize your Business as a trusted sender. An approved brand is required before you can create any A2P campaign. This guide walks you through the form, the review, and what to do if your brand is rejected.

For background on A2P and the campaign list, see A2P Campaign.

Add-on required: Your Business must activate the A2P 10DLC Registration add-on before you can access A2P brand and campaign registration. See Add-Ons.

Before you start

Have these details ready, exactly as they appear on your official business records:

  • Your brand (DBA) name and legal company name.

  • Your legal form and tax number (for example, an EIN).

  • A business phone number and email address.

  • Your full business address and website.

  • Your business vertical (industry).

Tip: Mismatched details are the most common reason for rejection. Copy names and numbers directly from your registration documents.

Register Your Brand

1

Open the Register Brand form

Open Telephony → A2P Campaign → Click Register Brand.

2

Complete the form

Field

Purpose

Required? 

DBA or Brand Name

The name customers know your business by.

Yes

Legal Form

The type of legal organization your business is.

Yes

Legal Company Name

Your registered legal business name.

Yes

Tax Number / ID / EIN

Your business tax identifier, for example EIN 12-3456789.

Yes

Phone Number

Business phone number, with country code.

Yes

Email

Primary email for the registration.

Yes

Business Contact Email

An additional contact email for the business.

No

Address, City, Country

Your business's street address, city, and country.

Yes

State / Province / Region

Selected from a list.

Yes

ZIP/Postal Code

Your postal code.

Yes

Vertical Type

The industry your business operates in.

Yes

Website

Your business website.

Yes

3

Send for Review

Click Send for Review. Click Cancel to close the form without submitting.

Expected result

A confirmation shows Your brand is being verified, with the Brand Name, Submitted On date, and a status of In Review. The tab then shows Your Brand "[name]" is in review.

Review usually takes 1 to 3 business days. You will be emailed when a decision is made — no action is needed in the meantime.

Verify the result

When your brand is approved, its name appears as a green badge beside the A2P Campaign heading and Register New Campaign becomes available. You can review the brand details, including the name, EIN, support email, and phone number, by hovering over the green badge. Continue with Register an A2P Campaign.

If your brand is rejected

The tab shows Your Brand "[name]" was rejected when the submission doesn't meet the carrier's verification requirements.

  1. Review the reason shown and correct the affected details.

  2. Click Resubmit Brand and send it for review again.

Frequently Asked Questions

You register your brand once. All your campaigns are created under that brand.

Usually 1 to 3 business days. You will be emailed once a decision is made.

No. Only an approved brand can be used to create campaigns.

Review the reason, correct your details, and click Resubmit Brand.

No. It's optional - use it to add a second contact for the registration.

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